What Is the Brand of Your Veterinary Practice?

A brand isn't a logo or a sign — it's essentially a feeling about a business.
Published: April 09, 2018

A brand isn't a logo or a sign, Robin Brogdon, MA, owner and president of BluePrints Veterinary Marketing Group, says — it's essentially a feeling about a business. Your brand is about the relationship someone has with your business. To foster that brand, Brogdon says make sure everyone on the team understands the core essence of your business, as well as your brand story. She says your brand story can also act as the differentiator of your practice. 

Sign up to receive the latest news from veterinary business experts.

Veterinarian's Money Digest
Partner Websites
MJH Associates
American Veterinarian
American Journal of Managed Care
Contemporary Clinic
Cure Hepatitis C
MD Magazine
Pharmacy Times
Specialty Pharmacy Times
Rare Disease Report
Targeted Oncology
About Us
Terms & Conditions
Privacy Policy
Intellisphere, LLC
2 Clarke Drive
Suite 100
Cranbury, NJ 08512
P: 609-716-7777
F: 609-257-0701

Copyright Veterinarian's Money Digest® 2018
Intellisphere, LLC. All Rights Reserved.