Should Veterinarians Have Individual Brand Websites?

Some veterinarians may prefer to have an individual brand—outside of the veterinary clinic—in order to promote specialties and  forge client relationships.
Published: September 04, 2018

Some veterinarians may prefer to have an individual brand—outside of the veterinary clinic—in order to promote specialties and  forge client relationships, says Caitlin DeWilde, DVM, owner of The Social DVM, LLC.

“We're starting to see that trend, a lot of veterinarians are starting to have more individual brand pages in addition to the practice. Because when you think about it, you probably have a doctor you love right, or a dentist, okay well if they leave that practice are you going to go back to that practice and start over or are you going to follow that that dentist that you have a relationship with? It's not a great example being a dentist, but basically that's where people are starting to turn, because they want that relationship.

And we know in the veterinary field that the relationships with a consistent doctor are enhanced, right, because they know you, they know the pet, they know the history a lot easier than if you see a different doctor every time you're there. And there's some people that do that and are going to pick appointments based on who's available at the time that they want. But there's a lot of clients, especially as we're getting into the age of—and well we're already there— of pets being our family members, you know, they want that relationship. And so, it's kind of neat to see these like individual personas emerge, and especially if you have like a side a side interest too, like something like  rehab or something that's not really a part of the clinic.”

Sign up to receive the latest news from veterinary business experts.


Veterinarian's Money Digest
Partner Websites
MJH Associates
American Veterinarian
American Journal of Managed Care
ContagionLive
Contemporary Clinic
Cure
Cure Hepatitis C
HRA
MD Magazine
ONCLive
OTCGuide
Pharmacy Times
Specialty Pharmacy Times
Rare Disease Report
Targeted Oncology
Resources
About Us
Careers
Terms & Conditions
Privacy Policy
Intellisphere, LLC
2 Clarke Drive
Suite 100
Cranbury, NJ 08512
P: 609-716-7777
F: 609-257-0701

Copyright Veterinarian's Money Digest® 2018
Intellisphere, LLC. All Rights Reserved.