Building a Client Base From the Ground Up

Veterinary practices in the early stages of growth need to do a few things to build up a client base that they want.
Published: June 11, 2018

Veterinary practices in the early stages of growth need to do a few things to build up a client base that they want, says Robin Brogdon, MA, owner and president of BluePrints Veterinary Marketing Group. 

It's very important for a new practice to look at who are they, what they want to focus on, what things they can do that will differentiate them from other practices and then what types of pet owners fit in with that. Brogdon says tale a look at what geographic region you should open your practice in — find an area in the marketplace that is not being served well. You have to target your audience where they are, and then go where they are, she says.

Sign up to receive the latest news from veterinary business experts.


Veterinarian's Money Digest
Partner Websites
MJH Associates
American Veterinarian
American Journal of Managed Care
ContagionLive
Contemporary Clinic
Cure
Cure Hepatitis C
HRA
MD Magazine
ONCLive
OTCGuide
Pharmacy Times
Specialty Pharmacy Times
Rare Disease Report
Targeted Oncology
Resources
About Us
Careers
Terms & Conditions
Privacy Policy
Intellisphere, LLC
2 Clarke Drive
Suite 100
Cranbury, NJ 08512
P: 609-716-7777
F: 609-257-0701

Copyright Veterinarian's Money Digest® 2018
Intellisphere, LLC. All Rights Reserved.