The Big 5 Online Marketing Tactics Every Veterinary Business Must Have

These days, it seems like a new online marketing strategy pops up every other day, but don’t be fooled by these one-off methods that promise you quick results — all you have to do is stick to these five tactics to get started.
Ryan Eisenbart
Published: March 28, 2016
These days, it seems like a new online marketing strategy pops up every other day, but don’t be fooled by these one-off methods that promise you quick results. Doing so could end up costing you a lot of money with no real qualified leads. If you want tried and true methods that work, all you have to do is stick to these five to get started.
 
Now let me preface by saying that you do not need to do all five at once. I understand there are a lot of factors that come into play when starting a marketing campaign. There are budgetary limitations, staffing, time etc.

If you can’t do all five right now, don’t worry, just start with the one that’s going to give you the biggest bang for your buck and move from there. You will eventually get all five of these in place and when you do you, will have a powerhouse marketing campaign that will continually drive leads through your door.
 
“What is going to give me that biggest bang for my buck?” you ask. Let’s go through the top strategies to give you an idea of the best option(s) for you to start with.

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Search Engine Optimization
Search engine optimization is the process by which you optimize your site so that search engines understand what the site is about and can, in turn, serve your site to users who are searching for your products and services. This is done by identifying the appropriate keywords people are searching for when trying to find a veterinarian, and integrating those keywords into your website on pages that are relevant for your products and services. Key factors for this include:
  • Defining the right keywords to use
  • Optimizing your title tags
  • Optimizing your meta tags
  • Including appropriate keyword phrases into your content
  • Adding images with appropriate keywords in the alt text
  • Adding links with appropriate keyword phrases in them

And, of course, giving great information to the end user regarding the product or service you are providing This should be used as a long term marketing strategy as it can take time to raise your website rankings, but is well worth the effort in the long run. 

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