Millennials Are Driving Growth of Holistic Pet Care

Holistic pet health practitioners and products are more in demand today than ever, largely due to the shift in pet ownership from baby boomers to millennials.
Kerry Lengyel
Published: March 30, 2017
The demand for natural, healthy, and eco-friendly pet health care and products has been on the rise for years. The reason: More of today’s pet owners are millennials.
This week, PetLife Pharmaceuticals, a company that develops medications and nutraceuticals for the veterinary oncology industry, released an overview of the main drivers behind the increased demand for holistic pet care and products.
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The overview explains how the shift in the pet market from baby boomers to the more health-conscious millennials has made holistic pet care far more popular than it’s ever been.
 “The demand for holistic pet care and products is potentially quite higher than what is being reported as these market trends are not tracked every year,” said PetLife President Geoffrey Broderick, Jr. “Pet owners are more informed and on the lookout for pet care and products that are easy to understand, environmentally friendly and have formulae designed for enhancing the health of their pets.”
According to the overview:
  • One in 3 pet owners are millennials.
  • Millennials are responsible for 43% of pet owner growth between 2007 and 2015.
  • 55% of millennial pet owners are willing to give their pets holistic and natural-branded nutritional supplements before giving conventional pet medication.
  • 69% of millennial pet owners are more likely to consider giving their pets foods using naturally made ingredients over mass-produced foods.
One reason behind this shift in mindset is the fact that in most households pets are considered a part of the family. About 56 percent of U.S. households own pets and, according to marketing agency Acosta, 94 percent of pet owners consider their pets members of their family.
“As pets are seen as an essential part of the household, owners are spending more and more to indulge their pets and care for their health,” Broderick said.
With millennials as the largest generation of pet owners, the rise in holistic pet care and products is predicted to increase even more.

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