'Light Up' Your Appointment Book With These July Pet Holidays

Did you know that animal-related events and holidays are not only fun, but can help increase appointments and sales in your practice? This month, the focus is on pet safety.
VMD Staff
Published: July 04, 2018
Celebrations in your practice can bring joy to your clients — and maybe a little more revenue to your clinic. Adding fun and educational content to your website and posting on social media about upcoming events can entice pet owners to make appointments for any number of reasons. Many of these days also have dedicated hashtags to make promotions on social media even more impactful.

For example, July is National Lost Pet Prevention Month. Create a blog post on your veterinary clinic’s website about best practices to keep pets safe in the home or different methods to prevent pets from running away. You may even want to offer a special discount on microchipping for the month. Make sure to use the hashtag #PreventLostPets to show your support on social media.

Here are some other events and pet-related holidays your veterinary practice can promote this month.

July 6

Word Zoonoses Day; #WorldZoonosesDay

July 11

All American Pet Photo Day; #AllAmericanPetPhotoDay

July 14

Shark Awareness Day; #SharkAwarenessDay

July 15

Pet Fire Safety Day; #PetFireSafetyDay

July 21

No Pet Store Puppies Day; #NoPetStorePuppiesDay

July 31

National Mutt Day; #NationalMuttDay


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